How much does a corporate video cost? A few practical examples
How much does a corporate video cost? And what is it actually good for?
How long does filming, editing, and production take, and when can you have it in your company?
We’ll show everything with lots of examples!
Enjoy the read! :)
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How much do corporate videos actually cost?
The price of a corporate video depends on its location demands, the number of actors, post-production complexity, effects, etc.
Generally speaking, a nice corporate video can be planned, shot, and edited starting from tens of thousands of CZK.
The better and more demanding ones cost from CZK 100,000 up to several millions.
But let’s take a look at some examples to give you a better idea of corporate video pricing.
1) Corporate video for the media technology company Newsmatics
We fully produced this corporate video for the media tech company Newsmatics, from filming to editing and special effects.
Filming took place in Brno, and for example, we secured the beautiful local library as a location.
The package also included multiple social media videos and two different lengths and versions.
The shoot took one day, involved a small crew, we used the highest quality equipment without compromises, and the price was around CZK 120,000.
2) Corporate video for the accounting company UOL a.s.
Private jet, limousine, and a bus with many extras!
All of this appears in this recruitment video for the large accounting firm UOL a.s.
It was a great shoot! :)
We provided filming, editing, effects, actors for security roles, the limousine, and all professional gear.
The cost was around CZK 110,000.
3) Corporate video for Geoobchod
For the large geodetic company Geoobchod, we shot this funny corporate video that aimed to present them as a modern organization with the latest technology.
Drones instead of bees monitoring the terrain.
Interesting, right? :)
The cost for filming, editing, and the idea was around CZK 75,000.
We later created several versions and formats for social media.
4) Corporate recruitment video for Hospital Bohnice
We filmed this recruitment video for Hospital Bohnice.
The people featured were provided by the hospital.
The cost was CZK 39,000 — from filming, drone shots, voiceover, to editing.
What is the process of filming a corporate video? Case Study: UOL a.s.
How is a corporate video made, and what does it involve? Here's an example!
The accounting company UOL focuses on a friendly approach and teamwork.
They handle accounting primarily for entrepreneurs and freelancers and offer an innovative way of processing accounting services, their own accounting system, and a courier service that delivers documents to a UOL branch.
UOL has branches not only in Prague but in all regional cities across the Czech Republic.
The client wanted to draw attention to their company and use the video to express all these qualities.
1) Concept and script
The process started with a meeting with the client, where we discussed what exactly they wanted to achieve with the video.
We drafted several possible scripts, and the client chose the one they liked best and adjusted some details to their preferences.
We agreed that filming would take place in their work environment, where the company’s atmosphere could be best captured.
Once everything was agreed upon, we started filming!
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2) Filming and preparation
The video is approximately one minute long and consists of several catchy scenes designed mainly to introduce the company to viewers.
Filming took about 8 hours and was done at the UOL branch in Prague and later in a private jet and limousines.
We wanted to create the video in a humorous tone to grab attention right from the beginning.
After uploading the video to YouTube, its watch-through rate according to statistics is very high, which makes us really happy. :)
Want to see the result? Here it is!
BENEFITS OF A CORPORATE VIDEO
Do you need visibility? Want to reach your target audience but don’t know how? The best way is through audiovisual content!
You’re asking why?
- Quick exposure. People don’t like to read.
- High-quality execution and catchy content.
- Sharing across a large number of platforms (YouTube, company website, Facebook, Instagram, etc.)
- Viewers remember an ad much better when a visual form is attached to the text.
- Filming in your work environment – prospects will see what your company looks like.
Contact us! We’re looking forward to shooting a corporate video for you!
Translator of the article
Patrícia Truchlíková, DiS. art.