Want to Boost Sales? Here's How a Product Video Can Help!
Nowadays, there is an overwhelming number of marketing tools available.
But video is one of the most effective!
It allows you to easily present your products or services.
And with a touch of creativity, you can attract customers across different target groups.
How do you create a product video that turns a viewer into your client? We’ll give you a sneak peek at how we do it at Markusfilm...
Product video we filmed for the company Epiderma
Custom-made video – how?
When creating product videos, it’s important to keep in mind who you’re creating it for and what you want to achieve with it.
Yes, we usually want to attract new customers to purchase our product, but we can also just as effectively present instructions for product usage.
Video is a popular format used all over the internet, especially on social media.
>>> Do you need a product video? Contact us! <<<
Why is a product video so effective?
Video makes it easy and quick to visually present what would otherwise take up a large amount of text – text that probably no one would read anyway.
But product videos don’t have to be limited to social media.
They can also be a great introduction on your website.
There are no limits to creativity – a product video can look a thousand different ways.
It can feature a company representative presenting the services, or it can be a completely unique animated sketch that grabs attention with its visuals.
Our job is to understand your needs and create a tailor-made video based on your clientele.
Our product video for the company Pro Security, where the Pro Guard surveillance tower was presented
Why choose a product video?
In the sea of text the internet offers, a product video is a way to show the client – in a brief and engaging format – that you are the one who can provide what they need.
With video, you capture attention, because anything that moves attracts us!
It lets you clearly show what your product or service is all about and highlight its benefits without needing to go into lengthy explanations.
This is how we quickly explained how effectitely this glasses cleaner works:
And the Oscar for Best Script goes to…
You don’t need to be Quentin Tarantino to create an irresistible script. The key is knowing what you want to say.
The best approach is to create a mind map and highlight the key points.
It’s good to follow a basic structure – introduce the product, explain what it’s for and why the customer should want it, who you are, what others say about you, and why you’re the best choice for the customer.
Try telling a story that will capture their attention.
A product video can take many forms, even animation. We created this one for Dryout, a company that removes moisture and mold from buildings.
This is our product video for Chilli Doctor.
>>> How much does a product video cost? Prices here! <<<
What’s the key to a successful product video? A CALL TO ACTION.
Yes, the customer now knows you’re the best – now give them that final push at the end of the video to take action. That’s by far the most important part.
Still unsure whether a product video is right for you?
Don’t hesitate to reach out – we’ll help you determine the most suitable communication style for your product.
We’ve filmed dozens of product videos that have helped our clients increase product sales and brand awareness.
CONTACT US at produkce@markusfilm.com or call +420 736 427 252
We look forward to working with you!
Author of the article
Mgr. Diana Walsh
Producer at Markusfilm Studio
Translator of the article:
Patrícia Truchlíková, DiS. art.